Docs and Papers
Most of the content I consume these days comes from the Social Media luminaries I follow on Twitter. The best of those links get posted to my delicious account. But the ones that really strike me or are just chock full of great detail end up here as well. Check back often, and if you’re so inclined, recommend your favorite links to me as well!
My Content and Speaking Engagements
- BE Interactive Consulting – Company Overview
- Data Portability and the Social Graph – Explanation and best practice recommendations about the Data Portability and Open Social standards.
- Ignite Columbus – Half Assed FTW – Presentation from November 2008 Ignite event at the Robotics Society.
- Dispelling Myths and Fears of Using Social Media in Business – Presentation from OWL December 2008 event
- Ignite Columbus 2 – Agile Software Development – Presentation from January 2009 Ignite event at Lextant.
Social Media Primer Docs
- NYTimes.com – “Brave New World of Digital Intimacy” – Great mainstream article does a good job at explaining ambient awareness and the power and burden that comes with these intimacies we share online.
- Original Social Media Manifesto by Brian Solis – Straight talk and comprehensive conversation about understanding and integrating the social media channel into marketing communications.
- One of my absolute favorites that highlights the compelling reasons for companies to get involved with Social Media is by Marta Kagan: “What the F**K is Social Media?“. Great stats and strong simple message.
- The Conversation – An Introduction to Social Media – Very long powerpoint chock full of high level social media overview material, interesting facts, as well as do’s and don’ts across different social media mediums.
Social Media Docs and White Papers
- 1/14/09: “Adults and Social Network Sites” by Pew Internet and American Life Project. The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years. Lots of great statistics in this report.
- Razorfish’s “Consumer Experience Report” on Social Media, Crowdsourcing, Mobile, Ambient Technologies, Gaming and more. Statistics from “Meet the Connected Consumer” exposed here. Very insightful commentary and statistics on social media trends. Stunningly beautiful presentation.
- Chris Brogan has a many great papers and blog entries to learn from. A few papers and eBooks: “Trust Economy“, “Fish Where the Fish Are“, “Personal Branding for the Business Professional“
- Industry Analysts are producing a lot of content as well. Universal McCann has a lot of content. Check this out for a great study in trends from 2006 to 2008 with incredibly detailed statistics about Social Media usage: “Power to the People – Social Media Tracker Wave 3” (26MB)
- IAB has another great piece more focused on the advertising side of social media: “User Generated Content, Social Media and Advertising – An Overview”. Some good success stories and case studies mixed in with the content.
- John Jantsch of Duct Tape Marketing just put out an eBook that does a great job of covering basics of Social Media and the 4 P’s of traditional marketing and the 4 C’s of social media influenced marketing. It’s called “Let’s Talk Social Media for Small Business“
- A Nielsen Global survey uncovered some great facts about Trust in Advertising, pointing out people trust product recommendations from friends and bloggers more than they do traditional advertising.
Companies that use Social Media
- Best source for list of companies and brands leveraging some form of social media: http://www.beingpeterkim.com/2008/09/ive-been-thinki.html with updates here: http://wiki.beingpeterkim.com/master-list
- Twarketing Fortune 100 mentions: http://twarketing.com/tag/fortune-500/
- Mashable’s list of 35 companies: http://mashable.com/2008/07/23/corporate-social-media/
Twitter: Great articles to introduce and improve your knowledge and usage
- Tony Hsieh from Zappos: Beginner’s Quick Start Guide and Tutorial to Using Twitter
- Tim O’Reilly: Why I like Twitter
- Twitip: 7 Ways to be Worth Following on Twitter
- iMedia Connection: How to Be a Twitter All-Star
- NYTimes: Twittering Tips for Beginners